There are two sets of anthropomorphized data tables. The top group of three tables are all rectangular and smiling, with a shared speech bubble reading “our columns are variables and our rows are observations!”. Text to the left of that group reads “The standard structure of tidy data means that “tidy datasets are all alike…” The lower group of four tables are all different shapes, look ragged and concerned, and have different speech bubbles reading (from left to right) “my column are values and my rows are variables”, “I have variables in columns AND in rows”, “I have multiple variables in a single column”, and “I don’t even KNOW what my deal is.” Next to the frazzled data tables is text “...but every messy dataset is messy in its own way. -Hadley Wickham.”